HOW TO PREPARE FOR YOUR BRANDING PHOTO SHOOT
A branding photo shoot is an essential step in establishing and promoting your personal or business brand. It provides you with high-quality visual content that can be used across various platforms to attract and engage your audience. However, preparing for a branding photo shoot goes beyond just showing up and smiling for the camera. To ensure you get the most out of your session, here are ways to prepare for your branding photo shoot!
1. CREATE A MOOD BOARD
A mood board is a visual representation of the style, colours, and themes you want for your photo shoot. You can use platforms like Pinterest to gather images that inspire you and align with your brand. Share this mood board with me so I can get a sense of your vision and help bring it to life.
2. PLAN YOUR OUTFITS
Your outfits should reflect your brand's style and personality. Choose clothes that make you feel confident and comfortable. Consider the following tips: Stick to your brand colours but don’t be afraid to add a pop of colour, avoid busy patterns that can be distracting, bring multiple outfits to give you a variety of looks and accessorise thoughtfully to add interest without overpowering the look.
3. PREPARE PROPS
Props can add depth and context to your photos. Think about items that are relevant to your brand and that can help tell your story. For example, if you're a baker, bring along some of your baked goods, utensils, and ingredients. If you're an artist, bring along your art work, sketchbook, and design tools.
4. PLAN YOUR POSES
While you don’t need to have every pose planned out, it can be helpful to think about the types of poses that align with your brand. Do you want to appear approachable and friendly? Confident and professional? Playful and fun? Practice a few poses in front of a mirror to see what works best for you. Of course I will guide you during the shoot, but having some ideas beforehand can boost your confidence.
5. SCOUT THE LOCATION
The location of your photo shoot should complement your brand. Whether it's a cozy Airbnb, a bustling cityscape, or a serene nature setting, the backdrop should enhance your brands story. Visit the location beforehand to get a feel for the lighting conditions.
6. SCHEDULE HAIR AND MAKE UP
Professional hair and makeup can elevate your photos and ensure you look your best. If you’re doing your own hair and makeup, practice beforehand to achieve a polished look. Consider the following tips: Bring reference photos to your stylist, opt for a timeless look rather than trendy styles and keep touch-up products on hand during the shoot.
7. PAMPER YOURSELF
Feeling your best will translate into looking your best. In the days leading up to your photo shoot, take care of yourself. Get a good night's sleep, eat healthy, stay hydrated, and avoid caffeine and heavy meals the night before. The goal is to show up feeling refreshed and ready to shine.
8. HAVE FUN
Last but certainly not least, remember to have fun! A branding photo shoot is an exciting opportunity to showcase your personality and your brand. Enjoy the process, be yourself, and don’t be afraid to laugh and let loose.